The problem
For an existing freemium utility mobile app the customer wanted to better monetise the users that were not converting to paid subscribers.
The solution
Place advertisements in several locations throughout the user experience.
the result
We integrated AdMob as an ad network and mediation partner. Several ad formats were placed in the app such as banner, native ad, interstitial, rewarded video. More ad networks were added to improve international availability.
Tech stack
Swift
Kotlin
We had to make sure that there is enough global coverage while keeping ad rates as high as possible
The initial test with AdMob proved to be successful and it was decided to use that as a mediation platform. More of AdMobs’ accredited mediation platforms were added – Applovin, AerServ, Ogury, Mobfox, MilennialMedia, Smaato, Facebook Audience Network, Mopub, Unity3D, IronSource, Fyber, Vungle.
Several A/B tests were setup and performed to determine the best display logic for some of the ad placements.
Other features
Ad revenue reporting
As events reporting
A/B testing for ad display logic
